In our previous blogs, we talked about preparing yourself for Digital Marketing, understanding your digital assets and your market. We also reviewed the different types of digital marketing available. There are some other things you can take into consideration to add to your digital arsenal.
Email marketing remains one of the top methods for reaching your audience with the exact message you want them to hear. Successful emails keep prospects engaged, converting them into clients, and building their loyalty.
Email marketing is highly cost-effective, bringing in higher sales with measurable results. Good promotions can bring in additional foot traffic, save time, and give you full control over the content and who is receiving your email.
Remember that there are a number of rules for you need to follow to assure your emails aren’t marked as spam. The CAN-SPAM Act of 2003 provides guidelines you must follow. Make sure your website has a sign up link for newsletters and promotions, and have an opt-in email to assure your readers won’t mark you as spam. Common sense will help you communicate with the people that are most interested in your business. After all – they signed up to receive your emails.
Digital Marketing has changed so much from the early years. Early on, you could easily reach people on social media platforms like Facebook and Twitter. Put up a few posts – which were free – and people would find you. Websites were easier to find online. But with the boom of the internet and the popularity of these platforms comes a need for them to build their own revenue. That means taking what was once free and now charging a fee. It isn’t as easy to be seen in the transition from Traditional Marketing to Digital Marketing. Marketing strategies are more complex and it’s a challenge to stand out from the competition and to increase your own revenue. You need to budget for some ad spending online. Where you actually spend your budget takes some consideration.
PPC or Pay-per-click refers to your online spend for things like Google, Facebook, Twitter, Instagram, and LinkedIn ads. These are those sponsored ads that you see at the top of your search field or newsfeed. What format you use and where you spend depends on your target market. Each platform offers different styles of ads and different placements for different prices.
Google Adwords works together with your SEO to increase brand awareness and connecting you with your precise audience. You have good control over your ads and spending for campaigns. Importantly, utilizing this PPC helps you to outrank your competition in the most widely used search engine.
An advantage of PPC ads is that they are flexible, highly visible, and can be very effective for many different types of organizations. Additionally, these ads can be tailored to appear only when specific search terms are entered, or for audiences with certain likes and interests. These targeted ads reach a very specific audience – your audience.
PamTen’s PPC Service Process
Keyword Research Competitor Analysis Bid Optimization Ad Copy and Optimization Campaign Management Reporting and Analysis
Contact us Today
There are many wonderful things about the internet and its instant access to resources, news, and businesses. But it does have a downside in that anyone can anonymously make a rude, untrue, or exaggerated comment about you or your business and have that statement start to damage your reputation. Maintaining a good reputation, offline or online, is essential for business growth. Negative reviews or comments can affect the SEO ranking, and even get you banned or sanctioned on some social media platforms. To overcome these trolls, trouble makers, or genuine missteps on your part, you need to be diligent in monitoring your online reputation. Doing so will:
What can you do to improve your online reputation if it’s been damaged? It can be a complicated process.
There are additional methods to help monitor and maintain your online reputation, especially if you have a problem. PamTen has expertise in this area and can help improve your standing. We can support you with the above items, as well as some advanced techniques.
We’re here to help rebuild your ORM.
Contact us Today
Affiliate marketing is the method to promote your merchandise or offerings by setting hyperlinks on other websites where your target market will likely visit. Affiliate marketing allows you to showcase your products to a new audience and increase your business’ visibility.
Some of the benefits include:
As a performance-based advertising option, you can actually make some money if you allow affiliate marketing on your website by promoting other products or services.
This is a unique way to either make some extra money, or put your website out to a broader audience.
Interested? Contact us to find out more.
Contact us Today
As you can see, Digital Marketing covers a broad spectrum of opportunity to bring you the recognition and sales you are looking for. It can be a time-consuming endeavor. It’s an ever-changing landscape, but one that is lush with opportunity.
We at PamTen are always here to help you plant the seed of growth in your online world.